• Explanation of Benefits

    New payment models for healthcare services are driving changes in procurement and adoption of medical technology.

  • Docs

    Value-Based Commercialization helps medical technology companies address changes to procurement and adoption of innovative technologies resulting from the Affordable Care Act.

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MedTech Playbook helps medical device and healthcare IT companies innovate and commercialize technologies that improve patient care. We assist companies in understanding the impact of value-based care on procurement and adoption of digital technologies by healthcare providers, and develop integrated product management, clinical affairs and marketing strategies to deliver value. MedTech Playbook leverages proven B2B innovation and marketing tools to accelerate revenue growth in a capital efficient manner. We analyze clinical workflows and purchase criteria to identify reimbursement strategies and relevant clinical and economic outcomes, and deliver plans that optimize marketing and sales investment.

Our clients are companies developing technologies to improve quality and cost effectiveness of patient care that need healthcare and marketing expertise to prioritize target markets and clinical adoption criteria. We also support investors in opportunity Identification and valuation, and due diligence of medical technology companies positioned to succeed in today’s healthcare environment. MedTech Playbook identifies actions to reduce market risks for early stage companies and improve revenue generation for companies already in market.

Data Driven Delivery of Healthcare

2015 ImagePeople are drowning in data today. This, many believe, is where machine learning can be helpful. Physicians, in particular, are drinking from a fire hose. The challenge these days is parsing through the data to determine what is relevant. Read More

The Importance of Buying Center Analysis

17447772_sTwelve industry leaders provided their insights for PM360’s May Think Tank titled,The ACA’s Impact on the Medical Device Industry. Comments addressed healthcare provider consolidation, new payment innovations and . . . Read More

Avoiding the #1 Reason for
Startup Failure

success and failure_sThe venture capital database, CB Insights, recently analyzed over 100 startup failure post-mortems and learned that the #1 reason startups fail is “no market need.” Essentially these startups have a solution in search of a problem . . . Read More

How Can We Help?

Please email or call to discuss your innovation and commercialization needs.

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