Commercial Launch

Commercial Launch for Software-Based Medical Technologies:
Challenges and Opportunities

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Software has become an important component for delivering innovation in medical devices. It is used to deliver value in diagnostics, medical imaging, therapeutic devices and clinical decision support. Healthcare providers are looking to software-as-a-service and risk-sharing models to reduce capital and operating costs, and reduce the risk associated with delivering new innovations to physicians and patients. Medical technology companies need to grapple with the impact of these new models and rethink processes and practices for commercial launch to ensure successful customer adoption and retention.

We interviewed 12 product management and marketing executives regarding their recent experience with commercial launch. The report documents top industry trends and the challenges they represent, and “key success factors” for a successful launch.


Coming soon! Check back here for resources to help solve the challenges identified in the commercial launch resource.